What's up? Not much, we're great and thanks for asking!
While you all are sitting in your slimy basements and on your penthouse mezzanines, we thought we'd show a slice of the 'making of' for the tape art this month!
Tape Cover v.1:
Our original idea. Bold, loud, and very purple. We liked it, but something was missing. Luckily we had the chance to get in touch with the very talented Cathal Duane (insta:@cathalduane) and he was able to do some sketches for us for possible covers.
We were smitten. Cathal was excited. Mike was enamored. We had him finalize his drawing and we threw the usual tape livery on there and got ready to print!
Tape Cover v.2
And so we sat back, content. Then we looked at the tape. We looked again. Something wasn't quite right.
Eureka! Less is more! We loved the art so much that we trusted it to speak for itself and have that be all the cover we needed.
We are really excited to be able to bring this tape to you, and it's nice to use this space to show the process that has brought it from conception to completion.
Keep your eyes on your doorstep around May 15th, watch for dehydration, and get excited for DARK DARK PURPLE.
- SBI Tapes